It’s every website copywriter’s dream to be given the carte blanche on a large scale, public facing website. The ‘here’s the keys, now make yourself at home’ approach is a rather great privilege and means you’re held in pretty high regard by whoever has given you the green light to put your stamp all over their lovely shiny new website.

It’s a good job the website copywriters at Yorkshire’s Tight Jeans and Jelly Shoes abound in initiative and genuinely know their assonance from their elbow isn’t it? Otherwise the organisation behind new official York tourism website ‘Know About York’ might have been in for a nasty surprise when version one went live in early 2008.

Read more about the new project at the home of Yorkshire website copywriters Tight Jeans and Jelly Shoes

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