While still evolving at a rapid rate, the world of new media advertising and promotions has already begun to emerge as a very different animal to the traditional agency model. Gone is the conventional partnership between creative director and copywriter; and in its place the burgeoning love affair between SEO consultant and copywriter.

As internet marketing agencies do bloody battle for top search rankings, with teams of link consultants working like battery hens for the golden Witchetty grub, so the stakes continue to rise for online copywriters.

Producing glorious sales concepts, witty, arresting straplines and persuasive product information in line with visual parameters no longer cuts the mustard. Without an exceptionally strong keyphrase analysis and a long term search strategy at your side, you won’t be able to create market sensitive copy which reaches its target market and makes the sales you’ve been charged with generating.

So where’s the vital project information going to come from? Who’s going to research, assimilate and format the data that will enable you to create hard hitting and commercially powerful copy?

Why your new best friend of course - the professional SEO consultant.

Armed with a variety of analytics tools and an incredible nouse for how to play the online market, your brand new digital bedfellow will help you to identify unique sales angles and effective methods for achieving maximum search visibility.

Shack up with a messianic number cruncher with creative flair and killer instinct, and with their input you’ll be able to create copy which sets the world on fire and brings the search engines racing, sirens blaring.

Together you’ll be able to offer genuine long term benefits to clients too, with your dexterous SEO consultant monitoring changes in the market and you regularly tweaking the online copy to the reflect the findings of their ongoing research.

Find the right SEO consultant to work with and you’ll optimise your online clout tenfold. It could be a genuine match made in heaven with the god Google beaming benevolently down upon both of your heads.

Lovely.

Read a Q&A session with leading SEO Consultant Rob Hartley at the home of Yorkshire online copywriters Tight Jeans and Jelly Shoes.

This entry was posted on Thursday, January 10th, 2008 at 3:43 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.