We’ve been mega busy this week on two food-related copywriting projects for London web design agency Solutions Four and it’s been making us ravenous!

The first project, an optimised ice cream website for organic West End ice cream parlour La Bottega del Gelato, has had us going out of our minds for some of their signature Apple Crumble flavour and the second . . . (find out more at the home of our UK website copywriting service)

All good online copywriters know the value of using different fonts to elicit the desired response in their readership. It’s not rocket science to realise that writing in comic sans makes you seem wearingly wacky while choosing courier new will lend you the liveliness of an accountant.

Times New Roman on the other hand is rather formal and smacks of higher education institutions or local councils while Bradley Hand ITC makes you feel as though you’re being invited to a children’s party. Some fonts are just downright ridiculous and should be avoided at all costs because they either look far too silly or render your work virtually unintelligible . . . (the article continues at our professional website for copywriting)

When it comes to planning and preparing your ad campaigns, you’ll more than likely require the services of a freelance copywriter to oversee the all important wording on your posters, brochures, emails, or website. It’s not actually that easy to write good advertising copy as you’ll quickly learn if you try to do it yourself, even if you have an excellent grasp of English and bags of time to spare.

But why outsource to a free-lancer or advertising firm rather than getting an existing employee to take on the task? Well, quite apart from the fact that it would take an inexperienced copywriter longer to produce work of a lower standard, there are numerous things which need to be taken into account to ensure good return on investment . . . (the article continues at our UK web copywriting site)

We’ve been very busy this week working on the search engine optimised copy for the website of new vintage boutique Ophelia Button.

They’re a terribly clever lot you know, fashioning the loveliest of treats out of all sorts of forgotten flipperies and vintage oddments. They specialise in antique button jewellery and cosy knits for modern belles. Such niceness.

Read more about our professional website copywriting project for Ophelia Button.

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