Ronnie Scott's Jazz Club

Copywriting for newsletters is an art form in its own right. Especially if you’re undertaking copywriting for newsletters which are intended for email marketing purposes.

It’s a common industry maxim that copywriters have around four seconds to grab and grip their readership before their attention wanders on to pastures new. Thankfully our creative team are experienced at avoiding the common pitfalls of newsletter copywriting and have a wealth of skills to bring to bear when planning and producing the copy for the Ronnie Scott’s newsletter.

“Copywriting for newsletters is always challenging. It’s vital to devise a style which marries the hallmarks of the brand with the changing needs of the readership and which creates and captures new readers.

With the Ronnie Scott’s email newsletter we’ve had some brilliant results. The newsletter has been instrumental in bringing the club a record amount of revenue in online ticket sales last year and continues to be an important part of their online marketing strategy.”

Along with providing the copy for Ronnie Scott’s email newsletters, Tight Jeans and Jelly Shoes also regularly contributes optimised editorial for the website.

www.ronniescotts.co.uk