National Driving School Passes Test

Our expert copywriting team is delighted to announce the launch of national driving school Just Driving’s new search engine optimised website this month. The go live date is the culmination of several months of work for us in which we have worked closely with Just Driving’s marketing and management team and external web development contractors bitmedia.

For us the challenge was to create inspirational copy which contained a high percentage of local geographical keywords without detracting from the text’s readability or creating the impression that the driving school was in any way provincial or parochial. Via our expert copywriting, we needed to marry mass appeal with the very specific geographical terminology which would bring them the traffic they desired.

The results so far have been excellent with search traffic accounting for over 70% of the total site visits in the last month.