Dancing on Ice

UK web design company Solutions Four recently called upon our freelance copywriting services for help with launching the Christmas marketing campaign of West End entertainment giants Queens Ice and Bowl. Reputed to be Madonna and Elton John’s favourite leisure haunt and the setting for many of the Dancing on Ice rehearsals, the famous London complex offers a variety of activities including ten pin bowling, ice skating, and karaoke.

Our freelance copywriting team was asked to provide the wording for their Christmas email marketing campaign, and copy for a number of themed features for the website over the coming months. Writing for Queens is always a challenge as, though the subject matter is fun and light-hearted, it requires experience and ingenuity to make a mark in a sector as competitive as the leisure industry.

We look forward to tracking the results of our input.