Blinking Lights and Other Revelations

“Web copywriting isn’t easy, in fact I would say it’s even harder than writing other types of marketing. We tend to outsource all of our marketing stuff, web copywriting included, because we get better results without the headache of trying to do it in-house. We know how good we are with signs, lighting and graphics but when it comes to putting it into words it’s a whole different ball game.”

Luckily for UK signage and lighting leaders Sign Connections, our web copywriting team was on hand to take the pressure off at the beginning of this year as their new website came to a crucial turning point.

“We were a bit stuck with getting the optimised copy together for the site in all honesty. We didn’t know where to start and it’s difficult to find a copywriting company that specialises in writing for the web that doesn’t charge a ludicrous amount of money for it. Thankfully we found exactly what we were looking for and the results have been really good.”

In addition to producing the optimised copy for their website we have also provided the Norfolk based sign specialists with news stories and editorial features for other marketing campaigns.