Our Writers Get Gold

Leading international gold mining corporation Metals Exploration Plc engaged our professional copywriting team on their new website on the recommendation of their web development company. The new website was to be aimed at attracting major corporate investment and needed to reflect this aim in its structure and tone.

We were briefed to create a body of work which would succinctly convey the information that potential investors would require by employing a simple page structure and a clean and professional tone. Unlike a lot of the work we undertake at Tight Jeans and Jelly Shoes, this was not to be optimised copy.

Throughout the project there was a great deal of complex data to assimilate in a variety of different formats. Our professional copywriting team had to make a number of key decisions about what was going to work and what wasn’t, and worked closely with the marketing team at Metals Exploration to strike the right balance.

Since the website went live in March the feedback has been outstanding.