Marmadukes Hotel

Let’s be honest, these days it’s all about search engine optimisation. Copywriting isn’t much good to any digital marketing agency unless it’s search engine optimised and capable of generating good quality, relevant traffic for their clients’ websites.

As search specialists, Tight Jeans and Jelly Shoes were drafted in to take care of the search engine optimisation copywriting for the new website of luxury boutique hotel Marmadukes in York. As the flagship hotel for the prominent de Bretton brand, it was a project which required search engine optimisation copywriting of a supremely high standard and consummate sensitivity to the brand’s existing marketing.

“Search engine optimisation copywriting is a huge part of what we do. This project was particularly challenging because of the established positioning of the brand. Our search engine optimisation copywriters had to work very hard to effect a compromise between the de Bretton house style and the best way to raise their search profile.

We’re now starting to see some fantastic search rankings as the search optimised copy begins to bed in. Because the process of optimising websites is ongoing, and we continue to work closely with de Bretton to amend and extend the website’s text according to changes in the market.”

www.marmadukeshotel.co.uk