Tight Jeans Unlock York

It’s every website copywriter’s dream to be given the carte blanche on a large scale, public facing website. The ‘here’s the keys, now make yourself at home’ approach is a rather great privilege and means you’re held in pretty high regard by whoever has given you the green light to put your stamp all over their lovely shiny new website.

It’s a good job the website copywriters at Yorkshire’s Tight Jeans and Jelly Shoes abound in initiative and genuinely know their assonance from their elbow isn’t it? Otherwise the organisation behind new official York tourism website ‘Know About York’ might have been in for a nasty surprise when version one went live in early 2008.

“Know About York is a comprehensive tourist information website aimed at both visitors to, and residents of the city of York." commented Know About York marketing consultant Robert Hartley. "It’s going to be one of best resources available online. There are currently various York tourist sites all of which fail to offer a really good range of information. Know About York is going to fill the gaps and offer services to local business people as well as tourists.

We’ve left a great deal of the brand development on this project down to the website copywriters. Yorkshire-based Tight Jeans and Jelly Shoes had the attitude and initiative that we wanted on this one. It’s been excellent being able to leave so much of the decision making in their hands.”